Google Ads Tracking

When setting up Google Ads conversion tracking, most people also integrate GA4 to gather and analyze all their data in one place. A common practice in this process is using UTM parameters to track performance. In this guide, we’ll walk through how to set up UTM tracking both manually and dynamically. 📌 Manual UTM Tracking…

When running paid campaigns on Google Ads, one of the most important metrics is conversions—whether it’s a purchase, sign-up, or any action generating value for your business. But what happens when your conversion tracking fails to report accurately? You may find yourself flying blind, wasting money on campaigns without understanding their effectiveness. For small business…